How to Create a Landing Page that Converts

Do you want to attract people to your new product and make them try it out? One of the main things you got to handle is your presentation page. That is the page that the user will see when he “lands” on your site. Depending on your end goal, your message should be clear and effective. So, we have written down a number of points that will ensure you have a landing page that converts your visitors to active users.

Define your message

To start off, you need to understand the basic of your user’s behaviour psychology. That is a fancy way of saying you need to think of things from your user perspective and understand what he would like to see. More so, you need to understand that a lot of information at once is not useful, so you need a strategy. That strategy is as simple as: simple hook – substance – sticky part.

That’s how the brain works! So, if you want to see great positive effects, follow this simple rule: start with the most simple and easy to understand message. Then go into more depth and explanation and close off with a hook – something that will spark something in your user(like trust or excitement).

Let’s see how we can put that into blocks of information:

1. The elevator pitch

This should be the sentence that makes event your grandpa understand what you are building. Simple, witty, easy to understand, it should be similar to your mantra – what is that you are trying to do?

2. The what = Position + Value Proposition

This is the positioning statement that tells your users what is it that you want to achieve. This is not the definition or description of the product, but the mission that you are trying to create. State it boldly and try to make users remember you by something!
Some good examples are: “A/B testing you’ll actually use” – Optimizely or “A better way to do marketing “- Moz.

3. The how = Product

This is where the description and details go. The length of this part can vary, depending on what you want to let the users know about your product. It should go into the features and benefits, focusing on what the user has to gain exactly from it.

4. The why us = Testimonials

This is the sticky part – the people that vouch for you. Focus on quality and not quantity! List your top customers or reviews, positive remarks, anything that builds up the confidence for your users!

Create an awesome looking page

Once you have your message strategy figured out, you should bring out a great visual! A beautiful looking landing page can make all the difference in the world. We have compiled a list of free resources that you can use to customise your page:

• Awesome Landing Page by Creative Tim – it looks amazing, has multiple customisation options and has all the parts that you need for your product! Demo | Download

• Swipe by Themesberg – is a free One Page Bootstrap 5 Template perfect for your mobile app project! Demo | Download

Swipe Landing Page

• Rocket by Themesberg – Bootstrap 4 SaaS front and dashboard template that comes with 4 awesome Landing Page examples! Demo| Download

Rocket

• Pixel Pro by Themesberg – premium Bootstrap 5 UI Kit that comes with plenty of cool landing pages for app presentations, to showcase your freelancer profile and even a cryptocurrency themed page. Demo| Download

Pixel Pro

• Leaf by Themesberg –  nonprofit environmental Bootstrap 4 theme that comes with 5 unique and fully featured pages! Demo| Download

Leaf

• Flatty App Landing Page by Blacktie – minimal theme to get you started! Demo| Download

• Landing Sumo by Blacktie – we really like the clean look of this freebie! Demo | Download